Mass Effect 2 is a video game.
I don't own any of the current gaming platforms.
I've never played Mass Effect 1.
I do, however, read comic books.
The game was just released.
Mass Effect 2's advert campaign for comic books consists of a series of single-character-bust, single-word ads, sprinkled in throughout the comic, usually alternating with the pages of actual comic book.
One of the ads features a big brute of a character with the word "Savage" below.
Naturally, I had to make this.